Petroglyph
Petroglyph – Nature’s essence, sourced deep in the heart of the wild in the Altai mountains
Branding
Design
Communication
Digital
Architecture
To create an international brand for bottled water from scratch; to develop marketing, visual and communicative brand strategies.

The task

Petroglyph® spring water is sourced from the Altai Mountains, one of the most picturesque and energy-rich locations on Earth. The comprehensive approach applied has made it possible to position the brand on the basis of the unique geographic location of the water’s source. The Altai is a place of power and magical beauty, where numerous myths and legends have originated, celebrating the energy and magnetic attraction of the Altai Mountains.