Kellog's
Entering the new market
In 2018, Kellogg’s made a decision to launch a new premium brand, Kellogg’s EXTRA, on the Russian market, in two categories — granola-muesli and cookie-granola.
A combination of the growing consumer interest to the product, lifestyle-trends and Kellogg’s legendary quality made it possible for the brand to form a new premium segment in the saturated market of breakfast cereals and cookies.
The fast success of Kellogg’s EXTRA continued also in the new, developing snack category of granola bars.
